Lyles Golden Syrup
I created this campaign for my final portfolio in my 3rd year at University. I chose Lyles because they haven't done any advertising in such a long time, I thought they could do with something fresh and modern.
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Believe it or not, but Lyle's have a Guinness World Record. They are the brand with the longest history of never changing their logo and packaging. This world record, along with their magnificent history of being around in Britain for 135 years, is what inspired the idea for this campaign.
BRIEF
Product/Service - Lyle’s Golden Syrup
Objective - To create awareness of Golden Syrups impressive heritage
Target Audience - British public
Strategy - By celebrating Lyle’s 135 years of British history they've witnessed and been part of is something unrivalled
Proposition - Never changing packaging or logo and still being relevant to the public is an impressive feat
Campaign Line - ‘Good things stick around’
Campaign deliverables - 360 degree interactive social media post, YouTube pre-roll/social media sponsored advert and outdoor advertising (billboards, press, bus stops)
360º Interactive Social Media Post
Close up of the timeline, 135 years of British History
Screenshots of the Hidden Tins
Limited Edition, 135 Year Anniversary Tin Lids
Press & OOH
(supermarkets, bus stops, billboards)
