Mr Muscle, 'Fatbergs'

This brief was actually given to me by Ogilvy while it was live during my 3rd year at University.

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Basically the brand, Mr Muscle, wanted to raise awareness of the worrying increase of Fatberg's occurring in Great Britain. Not sure if you saw or heard any news about them during the christmas of 2017, but they were extremely common and causing disastrous consequences to our sewers and homes. 

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A fatberg is a congealed lump in a sewer system formed by the combination of non-biodegradable solid matter such as wet wipes with grease or cooking fat. One of the largest fatberg's accounted for was 250 metres long! And weighed the size of a double decker bus! Absolute madness.

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So Mr Muscle wanted to warn their customers, and the British public, not to put their cooking fat/grease down the sink when washing up, but put it in the bin!